/* ============================================================
   Blog de Marcas — amedida
   Estilos propios del blog. Reusa la identidad de la landing
   (Plus Jakarta Sans + Manrope, azul #4285F4, verde #34A853).
   No depende del CSS de la landing: es autocontenido.
   ============================================================ */
:root{
  --fd:'Plus Jakarta Sans',sans-serif;--fb:'Manrope',sans-serif;
  --blue-50:#EAF1FE;--blue-500:#4285F4;--blue-600:#2C6FE0;--blue-700:#1F5AC4;
  --green-50:#E9F6EE;--green-500:#34A853;--green-600:#2C9247;--green-700:#1E7A3C;
  --navy:#0B2138;--ink:#0F1419;--muted:#5B6573;--faint:#8A93A0;
  --line:#E6EBF2;--surface:#fff;--bg:#F6F8FC;
  --warn-bg:#FEF3E2;--warn-ink:#9A6212;
  --r-md:12px;--r-lg:16px;--r-xl:22px;--maxw:820px;--focus:0 0 0 4px rgba(66,133,244,.18);
}
/* El sitio de amedida (landing + faq) NO usa modo oscuro: es siempre blanco.
   El blog hace lo mismo para verse idéntico al resto del sitio. Se fuerza
   el esquema claro y no se define paleta oscura. */
:root{color-scheme:light}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--fb);background:var(--bg);color:var(--ink);line-height:1.7;-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:var(--blue-600)}

/* Header */
.blog-header{position:sticky;top:0;z-index:40;background:color-mix(in srgb,var(--surface) 88%,transparent);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.blog-nav{max-width:1120px;margin:0 auto;padding:0 22px;height:64px;display:flex;align-items:center;justify-content:space-between;gap:14px}
/* menú completo (igual al del sitio) */
.blog-menu{display:flex;gap:24px;align-items:center;margin-left:auto}
.blog-menu a{font-size:14.5px;color:var(--ink);text-decoration:none;font-weight:600;white-space:nowrap}
.blog-menu a:hover,.blog-menu a.active{color:var(--blue-600)}
.blog-navr{display:flex;align-items:center;gap:10px;flex:none}
.blog-burger{display:none;width:44px;height:44px;border:1px solid var(--line);border-radius:12px;background:var(--surface);cursor:pointer;align-items:center;justify-content:center;color:var(--ink)}
@media(max-width:920px){
  .blog-menu{position:absolute;top:64px;left:0;right:0;background:var(--surface);border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;gap:0;padding:6px 22px 14px;display:none;box-shadow:0 20px 40px -24px rgba(16,24,40,.25)}
  .blog-menu.open{display:flex}
  .blog-menu a{padding:13px 2px;border-bottom:1px solid var(--line);font-size:15.5px}
  .blog-burger{display:inline-flex}
}
.blog-brand{display:flex;align-items:center;gap:10px;text-decoration:none;color:inherit}
.blog-brand svg{flex:none}
.blog-brand .w{font-family:var(--fd);font-weight:800;font-size:18px;line-height:1}
.blog-brand .w small{display:block;font-weight:600;font-size:9px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin-top:2px}
.blog-nav .cta{font-family:var(--fd);font-weight:700;font-size:14px;text-decoration:none;background:var(--blue-500);color:#fff;padding:9px 16px;border-radius:11px;white-space:nowrap}

/* Contenedor del artículo — "hoja" blanca sobre el fondo claro del sitio.
   Separar el contenido del fondo mejora el foco de lectura (figura/fondo). */
.article{max-width:var(--maxw);margin:22px auto 0;padding:8px 30px 30px;background:var(--surface);border:1px solid var(--line);border-radius:var(--r-xl)}
@media(max-width:560px){.article{padding:6px 20px 24px;border-radius:0;border-left:0;border-right:0}}
.crumbs{font-size:13px;color:var(--muted);margin:22px 0 8px}
.crumbs a{color:var(--muted);text-decoration:none}
.crumbs a:hover{color:var(--blue-600)}
.eyebrow{font-family:var(--fd);font-weight:700;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--blue-600);margin-top:26px}
h1.title{font-family:var(--fd);font-weight:800;font-size:clamp(28px,4.5vw,42px);line-height:1.1;letter-spacing:-.02em;margin:10px 0 12px;text-wrap:balance}
.meta{display:flex;flex-wrap:wrap;gap:8px 16px;color:var(--faint);font-size:13.5px;margin-bottom:8px}
.meta b{color:var(--muted);font-weight:600}

/* Resumen destacado (bueno para AEO: la IA cita esto) */
.tldr{background:var(--blue-50);border:1px solid color-mix(in srgb,var(--blue-500) 25%,var(--line));border-radius:var(--r-lg);padding:18px 20px;margin:24px 0}
.tldr h2{font-family:var(--fd);font-size:14px;font-weight:800;text-transform:uppercase;letter-spacing:.06em;color:var(--blue-700);margin-bottom:8px}
.tldr p,.tldr li{font-size:15px;color:var(--ink)}
.tldr ul{margin:6px 0 0 18px}

/* Cuerpo — optimizado para lectura (neurociencia de la lectura):
   - ancho de línea ~68ch (rango óptimo de fijación ocular 60-75)
   - interlineado 1.75 (reduce fatiga, guía el salto de línea)
   - párrafos cortos + subtítulos frecuentes (patrón F de escaneo)
   - negrita como "ancla visual" para el que escanea, no para gritar */
.body{font-size:17.5px;color:var(--ink);max-width:68ch;margin-inline:auto;line-height:1.75;text-rendering:optimizeLegibility;-webkit-font-smoothing:antialiased;hanging-punctuation:first}
.body h2{font-family:var(--fd);font-weight:800;font-size:clamp(22px,3vw,28px);letter-spacing:-.01em;margin:38px 0 14px;line-height:1.2;text-wrap:balance;scroll-margin-top:74px}
.body h3{font-family:var(--fd);font-weight:700;font-size:19px;margin:26px 0 8px;text-wrap:balance}
/* Primer párrafo tras un H2: leve realce (punto de entrada de lectura) */
.body h2 + p{font-size:18px}
.body p{margin:0 0 18px;max-width:68ch}
.body ul,.body ol{margin:0 0 18px 22px}
.body li{margin-bottom:10px;padding-left:2px}
.body strong{color:var(--ink);font-weight:700}
.body a{font-weight:600;text-decoration:underline;text-underline-offset:2px;text-decoration-thickness:1px}
/* Frase-clave destacable dentro del texto (para escaneo) */
.body .destacado{background:linear-gradient(transparent 55%,var(--blue-50) 55%);font-weight:600}
/* Cita / dato memorable (anclaje visual, mejora retención) */
.body blockquote{border-left:4px solid var(--blue-500);background:var(--blue-50);margin:22px 0;padding:14px 18px;border-radius:0 var(--r-md) var(--r-md) 0;font-size:18px;color:var(--ink)}
.body blockquote p{margin:0}

/* Tabla (para las 45 clases) */
.tabla-wrap{overflow-x:auto;margin:20px 0;border:1px solid var(--line);border-radius:var(--r-lg)}
table{border-collapse:collapse;width:100%;font-size:14.5px;min-width:520px}
th,td{text-align:left;padding:11px 14px;border-bottom:1px solid var(--line);vertical-align:top}
th{background:var(--blue-50);font-family:var(--fd);font-weight:700;color:var(--blue-700);position:sticky;top:0}
tr:last-child td{border-bottom:0}
td.num{font-family:var(--fd);font-weight:800;color:var(--blue-600);white-space:nowrap;width:64px}
tr:hover td{background:color-mix(in srgb,var(--blue-50) 50%,transparent)}

/* Buscador de clases */
.buscador{margin:18px 0}
.buscador input{width:100%;height:52px;border:1.5px solid var(--line);border-radius:14px;padding:0 16px;font-family:var(--fb);font-size:16px;color:var(--ink);background:var(--surface);outline:none}
.buscador input:focus{border-color:var(--blue-500);box-shadow:var(--focus)}
.buscador .hint{font-size:13px;color:var(--muted);margin-top:8px}
tr.oculto{display:none}

/* Caja CTA — diseñada para conversión (neurociencia):
   - fondo oscuro = "isla" que corta el flujo y frena el scroll
   - botón en color de alto contraste (azul sobre navy) = foco visual único
   - un solo CTA por caja (la paradoja de la elección: más opciones, menos clics) */
.cta-box{background:var(--navy);color:#fff;border-radius:var(--r-xl);padding:30px 28px;margin:38px 0;text-align:center;box-shadow:0 24px 50px -30px rgba(11,33,56,.5)}
.cta-box h3{color:#fff;font-family:var(--fd);font-size:22px;font-weight:800;margin-bottom:8px;text-wrap:balance}
.cta-box p{color:#A9B8CC;font-size:15px;margin-bottom:20px;max-width:46ch;margin-inline:auto;line-height:1.6}
.cta-box a{display:inline-block;background:var(--blue-500);color:#fff;font-family:var(--fd);font-weight:700;text-decoration:none;padding:15px 30px;border-radius:12px;font-size:16px;box-shadow:0 12px 26px -10px var(--blue-500);transition:transform .15s,filter .2s}
.cta-box a:hover{transform:translateY(-2px);filter:brightness(1.06)}
.cta-box a:active{transform:translateY(0)}
.cta-box a:focus-visible{outline:3px solid #fff;outline-offset:3px}

/* Nota / aclaración honesta */
.nota{background:var(--warn-bg);border-radius:var(--r-md);padding:14px 16px;font-size:14.5px;color:var(--warn-ink);margin:18px 0;display:flex;gap:10px}

/* ===== Bloque descuento por volumen (dv-) — solo artículo comercial ===== */
.dv-volumen{background:var(--surface);border:1.5px solid var(--line);border-radius:var(--r-xl);padding:clamp(24px,4vw,36px);margin:30px 0;position:relative;overflow:hidden}
.dv-volumen::before{content:"";position:absolute;top:0;left:0;right:0;height:4px;background:linear-gradient(90deg,var(--blue-500),var(--blue-700))}
.dv-head{text-align:center;max-width:560px;margin:0 auto 24px}
.dv-badge{display:inline-flex;align-items:center;gap:7px;font-family:var(--fd);font-weight:700;font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--blue-600);background:var(--blue-50);padding:7px 14px;border-radius:999px;margin-bottom:14px}
.dv-head h2{font-family:var(--fd);font-weight:800;font-size:clamp(21px,3vw,28px);letter-spacing:-.02em;margin:0 0 8px;border:0;padding:0}
.dv-head p{color:var(--muted);font-size:15px;margin:0}
.dv-escalones{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
@media(max-width:600px){.dv-escalones{grid-template-columns:1fr;max-width:340px;margin:0 auto}}
.dv-esc{border:1.5px solid var(--line);border-radius:var(--r-lg);padding:22px 18px;text-align:center;background:var(--surface);transition:transform .15s,box-shadow .2s}
.dv-esc:hover{transform:translateY(-3px);box-shadow:0 20px 44px -30px rgba(16,24,40,.4)}
.dv-esc.dest{border-color:var(--navy);background:linear-gradient(160deg,var(--navy),#12304F);color:#fff;box-shadow:0 28px 56px -28px rgba(11,33,56,.6);transform:translateY(-6px);position:relative}
@media(max-width:600px){.dv-esc.dest{transform:none}}
.dv-esc.dest .dv-cant{color:#fff}.dv-esc.dest .dv-clases{color:#A9B8CC}.dv-esc.dest .dv-antes{color:#8FA3B8}.dv-esc.dest .dv-ahora{color:#fff}.dv-esc.dest .dv-off{color:#7FB0FF}
.dv-tag{position:absolute;top:-12px;left:50%;transform:translateX(-50%);background:var(--blue-500);color:#fff;font-family:var(--fd);font-weight:700;font-size:11px;padding:5px 14px;border-radius:999px;white-space:nowrap;box-shadow:0 8px 18px -8px rgba(66,133,244,.8)}
.dv-cant{font-family:var(--fd);font-weight:800;font-size:17px;margin-bottom:2px}
.dv-clases{font-size:12.5px;color:var(--muted);margin-bottom:16px}
.dv-off{display:inline-block;font-family:var(--fd);font-weight:800;font-size:34px;color:var(--blue-600);line-height:1;margin-bottom:14px}
.dv-off small{font-size:16px;font-weight:700}
.dv-off.base{color:var(--muted);font-size:15px}
.dv-precios{font-size:13px;color:var(--muted);line-height:1.7}
.dv-antes{text-decoration:line-through;color:var(--faint)}
.dv-ahora{color:var(--ink);font-family:var(--fd);font-weight:800;font-size:16px}
.dv-ahorro{display:inline-block;background:var(--blue-50);color:var(--blue-700);font-weight:700;font-size:12px;margin-top:8px;padding:4px 10px;border-radius:999px}
.dv-esc.dest .dv-ahorro{background:rgba(127,176,255,.18);color:#BcD4FF}
.dv-cta{text-align:center;margin-top:24px}
.dv-cta a{display:inline-block;background:var(--blue-500);color:#fff;font-family:var(--fd);font-weight:700;text-decoration:none;padding:14px 30px;border-radius:12px;font-size:15.5px;box-shadow:0 12px 26px -10px var(--blue-500);transition:transform .15s,filter .2s}
.dv-cta a:hover{transform:translateY(-2px);filter:brightness(1.05)}
.dv-cta .dv-nota{display:block;color:var(--faint);font-size:12px;margin-top:12px;max-width:52ch;margin-inline:auto}

/* Franja de beneficio (estrategia comercial — formato barra horizontal) */
.franja-benef{display:flex;align-items:center;gap:18px;flex-wrap:wrap;justify-content:space-between;background:linear-gradient(120deg,var(--blue-600),var(--blue-700));color:#fff;border-radius:var(--r-lg);padding:20px 24px;margin:24px 0}
.franja-benef .tx{font-size:15px;line-height:1.5;flex:1;min-width:240px}
.franja-benef .tx b{font-weight:800}
.franja-benef .tx .pct{font-family:var(--fd);font-weight:800;font-size:20px}
.franja-benef .btn-fr{flex:none;background:#fff;color:var(--blue-700);font-family:var(--fd);font-weight:700;text-decoration:none;padding:12px 22px;border-radius:11px;font-size:14.5px;white-space:nowrap;transition:transform .15s}
.franja-benef .btn-fr:hover{transform:translateY(-2px)}

/* Tip de ahorro (estrategia comercial dentro del contenido) — azul oscuro (navy),
   coherente con el CTA del blog. El % destacado como ancla visual. */
.tip-ahorro{display:flex;gap:18px;align-items:center;background:linear-gradient(120deg,var(--navy),#12304F);color:#fff;border-radius:var(--r-lg);padding:20px 24px;margin:24px 0}
.tip-ahorro .off{flex:none;text-align:center;line-height:1;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.18);border-radius:var(--r-md);padding:12px 16px}
.tip-ahorro .off .n{font-family:var(--fd);font-weight:800;font-size:30px;display:block}
.tip-ahorro .off .l{font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;color:#A9B8CC;margin-top:3px}
.tip-ahorro .tx{font-size:15px;color:#E7EEF6;line-height:1.6}
.tip-ahorro .tx b{color:#fff;font-weight:700}
.tip-ahorro .tx a{color:#fff;font-weight:700;text-decoration:underline;text-underline-offset:2px}
.tip-ahorro .tx a:hover{color:#BcD4FF}
@media(max-width:520px){.tip-ahorro{flex-direction:column;align-items:flex-start;gap:12px}}

/* FAQ */
.faq{margin:24px 0}
.faq details{background:var(--surface);border:1px solid var(--line);border-radius:var(--r-md);margin-bottom:10px;overflow:hidden}
.faq summary{cursor:pointer;padding:16px 18px;font-family:var(--fd);font-weight:700;font-size:15.5px;list-style:none;display:flex;justify-content:space-between;gap:12px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";color:var(--blue-600);font-weight:700;font-size:20px}
.faq details[open] summary::after{content:"–"}
.faq .a{padding:0 18px 16px;color:var(--muted);font-size:15px}

/* Autora / E-E-A-T */
.autora{display:flex;gap:14px;align-items:flex-start;background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);padding:18px;margin:30px 0}
.autora .av{flex:none;width:52px;height:52px;border-radius:50%;background:var(--blue-50);color:var(--blue-700);display:grid;place-items:center;font-family:var(--fd);font-weight:800;font-size:20px}
.autora .n{font-family:var(--fd);font-weight:700;font-size:15px}
.autora .d{font-size:13.5px;color:var(--muted);margin-top:2px}

/* Footer */
/* Footer completo (igual al del sitio): navy, 3 columnas */
/* Banner flotante — verificar con IA (fijo al costado, centrado vertical) */
.verif-flot{position:fixed;right:20px;top:50%;transform:translateY(-50%);z-index:50;width:270px;background:linear-gradient(160deg,var(--navy),#12304F);border-radius:var(--r-xl);padding:22px 20px 20px;color:#fff;box-shadow:0 30px 60px -30px rgba(11,33,56,.7);text-align:center}
.verif-flot.vf-hide{display:none}
.vf-x{position:absolute;top:10px;right:10px;background:rgba(255,255,255,.12);border:0;color:#fff;width:26px;height:26px;border-radius:8px;cursor:pointer;font-size:13px;line-height:1}
.vf-x:hover{background:rgba(255,255,255,.22)}
.vf-ia{display:inline-flex;align-items:center;gap:6px;background:rgba(127,176,255,.15);border:1px solid rgba(127,176,255,.3);color:#BcD4FF;font-family:var(--fd);font-weight:700;font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;padding:5px 11px;border-radius:999px;margin-bottom:12px}
.verif-flot h3{font-family:var(--fd);font-weight:800;font-size:17px;line-height:1.25;margin-bottom:7px;color:#fff}
.verif-flot p{color:#A9B8CC;font-size:13px;margin-bottom:16px;line-height:1.5}
.vf-btn{display:block;background:var(--blue-500);color:#fff;font-family:var(--fd);font-weight:700;text-decoration:none;padding:13px;border-radius:11px;font-size:14.5px;box-shadow:0 12px 26px -10px var(--blue-500);transition:transform .15s,filter .2s}
.vf-btn:hover{transform:translateY(-2px);filter:brightness(1.08)}
.vf-free{display:block;margin-top:9px;font-size:11.5px;color:#8FA3B8}
/* solo en pantallas anchas (hay espacio al costado); en el resto se oculta */
@media(max-width:1200px){.verif-flot{display:none}}

.blog-footer{background:var(--navy);color:#C4D0DE;margin-top:48px}
.blog-footer .in{max-width:1120px;margin:0 auto;padding:clamp(40px,5vw,56px) 22px 26px}
.blog-footer .fgrid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:32px}
@media(max-width:760px){.blog-footer .fgrid{grid-template-columns:1fr;gap:26px}}
.blog-footer .fbrand{display:flex;align-items:center;gap:11px}
.blog-footer .fbrand .w{color:#fff;font-family:var(--fd);font-weight:800;font-size:19px}
.blog-footer .fbrand .w small{display:block;font-weight:600;font-size:9.5px;letter-spacing:.16em;text-transform:uppercase;color:#8FA3B8;margin-top:2px}
.blog-footer .ftag{font-size:14px;margin-top:12px;max-width:34ch;color:#9FB0C2}
.blog-footer h4{color:#fff;font-family:var(--fd);font-weight:700;font-size:13px;letter-spacing:.04em;text-transform:uppercase;margin-bottom:14px}
.blog-footer .flink{display:block;color:#C4D0DE;text-decoration:none;font-size:14.5px;padding:6px 0}
.blog-footer .flink:hover{color:#fff}
.blog-footer .fwa{display:inline-flex;align-items:center;gap:9px;background:#25D366;color:#06321a;font-family:var(--fd);font-weight:700;font-size:14px;padding:10px 16px;border-radius:999px;text-decoration:none;margin-top:6px}
.blog-footer .fbottom{border-top:1px solid rgba(255,255,255,.1);margin-top:34px;padding-top:20px;font-size:13px;color:#8FA3B8;text-align:center}

/* Índice del blog */
.blog-hero{max-width:var(--maxw);margin:0 auto;padding:40px 22px 10px;text-align:center}
.blog-hero h1{font-family:var(--fd);font-weight:800;font-size:clamp(28px,4.5vw,40px);letter-spacing:-.02em;margin-bottom:10px}
.blog-hero p{color:var(--muted);font-size:17px;max-width:52ch;margin:0 auto}
.post-list{max-width:var(--maxw);margin:0 auto;padding:24px 22px 10px;display:grid;gap:16px}
.post-card{display:block;text-decoration:none;color:inherit;background:var(--surface);border:1px solid var(--line);border-radius:var(--r-lg);padding:22px;transition:transform .15s,box-shadow .2s,border-color .2s}
.post-card:hover{transform:translateY(-3px);box-shadow:0 20px 44px -28px rgba(16,24,40,.4);border-color:color-mix(in srgb,var(--blue-500) 30%,var(--line))}
.post-card .tag{display:inline-block;font-family:var(--fd);font-weight:700;font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--blue-600);background:var(--blue-50);padding:5px 10px;border-radius:999px;margin-bottom:10px}
.post-card h2{font-family:var(--fd);font-weight:800;font-size:20px;line-height:1.25;margin-bottom:6px}
.post-card p{color:var(--muted);font-size:14.5px}